Your Aged Leads Aren't Dead
Aged lead monetization — dormant data into exclusive opt-in leads
Your Aged Leads
Aren't Dead.
They're Dormant.
We turn the aged homeowner data you already own into exclusive opt-in leads.
- Every record scored A–F
- A Home Health Score and Smart Savings Plan for each homeowner
- Re-engaged by phone, SMS, email, and Meta
Complimentary to Run.
Lower Acquisition Cost.
Upload your aged data. We return exclusive opt-in homeowners.
No cost to run a campaign
Scoring, plans, SMS, email and AI follow-up — on us.
Every Lead Scored
Graded A–F with credit bureau data and other tools.
63 → 82
sample score
Home Health Score
Built on key home attributes. A personal reason to act.
Smart Savings Plan
Interactive: best upgrades, est. monthly cost, and HELOC options.
Lower Acquisition Cost
Turn data you already own into exclusive opt-in leads.
You Already Paid For This Data.
Now Get Paid Back.
Most home service companies are sitting on tens of thousands of aged homeowner records. They aren't worthless. They're unworked.
Of purchased leads never convert
Of aged leads lose value within 7 days
Of a typical aged file still grades A or B
From upload to graded file
Results in 24 hours
Works on any aged file
No long-term contracts
No tech team required
From Dormant Database
To Exclusive Opt-In Lead
You send the data you already own. We do the rest.
Send Us Your Dormant Database
Upload your aged file — CSV or API — at no cost. Every record graded A–F with credit bureau data and other tools in 24 hours.
We Surface What's Still Worth Working
A and B grade homeowners are flagged as live opportunities. No rep burns another dial on a dead record.
AI Re-Engages and Qualifies
Smart Connect™ launches outreach across phone, SMS, email, and Meta. Every homeowner who opts in becomes an exclusive lead for your team.
Five Smart Programs.
One Seamless Pipeline.
Every aged lead flows through all five programs automatically — from scoring to financing to outreach to opt-in lead.
Smart Scoring™
Know Your Best Leads Instantly
Every homeowner lead scored on 11 credit bureau attributes — home value, equity, income, age, square footage, and more. Benchmarked against state medians. An A–F grade assigned in seconds.
Smart Savings Plan™
02
SmartQual™
03
Smart Scoring™
Know Your Best Leads Instantly
Every homeowner lead scored on 11 credit bureau attributes — home value, equity, income, age, square footage, and more. Benchmarked against state medians. An A–F grade assigned in seconds.
Smart Savings Plan™
A Personalized Plan for Every Homeowner
AI generates a customized Smart Savings Plan for each homeowner — showing the best upgrades for their home with est. monthly cost, est. savings, and HELOC options. 12 home upgrades in every plan.
SmartQual™
Financing Options, Shown Up Front
Homeowners see est. monthly payments and which upgrades they may fund with a HELOC — before they ever speak to a dealer. Address the #1 objection before the first call.
Smart Connect™
Always-On AI Outreach Engine
Automated, multi-channel outreach launches the moment a lead enters the pipeline. Phone calls, SMS, email, and Meta — all personalized, all tracked. Hootsy AI engages and qualifies homeowners 24/7.
Smart Match™
Qualified, Exclusive Leads Delivered
As the homeowner reviews their Smart Savings Plan, our AI matches them with the perfect products for their home — the work they actually need. The result is a stronger, higher-intent lead your team can close faster.
Monetizing Aged Data Only Works
If You Know What's Still Alive
That's Smart Scoring™. Every record graded A–F on 11 credit bureau attributes — before a single dial is placed.
Smart Scoring™
11 Attributes. One Grade.
Equity, income, home value, credit profile, improvement likelihood — eleven bureau attributes resolve to one grade, so your team only works the records worth working.
Explore Smart Scoring →
One Dormant Database.
Fully Activated.
One batch. 12,465 aged homeowner records a dealer had already written off. Here's exactly what Smart Scoring surfaced.
12,465
Dormant Records Processed
4,118
A & B Grade Leads Found
$640K
Avg Home Value
$108K
Avg Household Income
Smart Scoring Grade Distribution
43 appointments booked by the dealer in the first 30 days
A and B grade records entered the pipeline automatically. Homeowners who opted in went to the dealer as exclusive leads — their team booked 43 from them.
Complimentary to run.
Upload your data and we run the campaign — scoring, plans, and outreach — at no cost to your company. You see the opt-in homeowners it produces.
What Your Homeowners See
And Why They Respond
Every homeowner in your aged file gets a personal, interactive plan — a Home Health Score, the right upgrades, est. costs and savings, and an AI agent to answer questions.
A Score Homeowners Want to Raise
Every homeowner gets a Home Health Score built on key parts of their home — weather protection, energy, power, water, interior and market position — plus their #1 priority upgrade. A personal reason to act.
How Much Revenue Is Sitting
In Your Aged Lead Database?
Adjust the sliders to see your estimated Lead Boost results.
Smart Scoring Breakdown
Est. Opt-In Leads
116
delivered to your team
A & B Grade Leads
3,300
highest priority
Est. Revenue
$348K
at 25% close rate
Avg Job Value
$12K
for this category
Estimates based on avg job values and historical Lead Boost conversion data. Actual results vary.
What's Sitting In Your
Aged Lead Database?
Upload your aged data and we'll run a complimentary campaign — every record scored, re-engaged, and returned as exclusive opt-in leads — at no cost to your company.