Your Aged Leads Aren't Dead
Aged lead monetization — dormant data into exclusive opt-in leads
Your Aged Leads
Aren't Dead.
They're Dormant.
DealerBridge converts aged homeowner data — scored, re-engaged, and financing-ready.
- Integrate your dormant database — every record scored on 11 credit bureau attributes
- A customized Smart Savings Plan is generated based on the needs of the homeowner
- We re-engage the homeowners still worth reaching — phone, SMS, and email
You Already Paid For This Data.
Now Get Paid Back.
Most home service companies are sitting on tens of thousands of aged homeowner records. They aren't worthless. They're unworked.
Of purchased leads never convert
Of aged leads lose value within 7 days
Of a typical aged file still grades A or B
From upload to graded file
Results in 24 hours
Works on any aged file
No long-term contracts
No tech team required
From Dormant Database
To Exclusive Opt-In Lead
You send the data you already own. We do the rest.
Send Us Your Dormant Database
Upload your aged file — CSV or API. Every record graded on 11 credit bureau attributes in 24 hours.
We Surface What's Still Worth Working
A and B grade homeowners are flagged as live opportunities. No rep burns another dial on a dead record.
AI Re-Engages and Qualifies
Smart Connect™ launches outreach across phone, SMS, and email. Every homeowner who opts in becomes an exclusive lead for your team.
Five Smart Programs.
One Seamless Pipeline.
Every aged lead flows through all five programs automatically — from scoring to financing to outreach to appointment.
Smart Scoring™
Know Your Best Leads Instantly
Every homeowner lead scored on 11 credit bureau attributes — home value, equity, income, age, square footage, and more. Benchmarked against state medians. An A–F grade assigned in seconds.
Smart Savings Plan™
02
SmartQual™
03
Smart Scoring™
Know Your Best Leads Instantly
Every homeowner lead scored on 11 credit bureau attributes — home value, equity, income, age, square footage, and more. Benchmarked against state medians. An A–F grade assigned in seconds.
Smart Savings Plan™
A Personalized Plan for Every Homeowner
AI generates a customized Smart Savings Plan for each homeowner — showing the best upgrades for their home with clear pricing, savings projections, and financing options. 16 home services plus HELOC.
SmartQual™
Leads That Arrive Financing-Ready
SmartQual™ automatically matches homeowners with financing options — including HELOC — before they ever speak to a dealer. Remove the #1 objection before the first call.
Smart Connect™
Always-On AI Outreach Engine
Automated, multi-channel outreach launches the moment a lead enters the pipeline. Phone calls, SMS, and email — all personalized, all tracked. Hootsy AI engages and qualifies homeowners 24/7.
Smart Match™
Qualified, Exclusive Leads Delivered
As the homeowner reviews their Smart Savings Plan, our AI matches them with the perfect products for their home — the work they actually need. The result is a stronger, higher-intent lead your team can close faster.
Monetizing Aged Data Only Works
If You Know What's Still Alive
That's Smart Scoring™. Every record graded A–F on 11 credit bureau attributes — before a single dial is placed.
Smart Scoring™
11 Attributes. One Grade.
One Dormant Database.
Fully Activated.
One batch. 12,465 aged homeowner records a dealer had already written off. Here's exactly what Smart Scoring surfaced.
12,465
Dormant Records Processed
4,118
A & B Grade Leads Found
$640K
Avg Home Value
$108K
Avg Household Income
Smart Scoring Grade Distribution
43 appointments booked by the dealer in the first 30 days
A and B grade records entered the pipeline automatically. Homeowners who opted in went to the dealer as exclusive leads — their team booked 43 from them.
Program terms built around results.
Scoped to your file size, category, and territory — not sold off a rate card. Contact us for pricing.
See the Platform
Built for Home Services
Every tool your team needs — lead scoring, campaign management, analytics, and revenue tracking — in one unified dealer portal.
Everything at a Glance
The Dealer Portal dashboard shows total appointments, active leads, campaign statistics, and homeowner attribute analytics — all in one view. Know exactly where your pipeline stands the moment you log in.
How Much Revenue Is Sitting
In Your Aged Lead Database?
Adjust the sliders to see your estimated Lead Boost results.
Smart Scoring Breakdown
Est. Appointments
221
from Lead Boost
A & B Grade Leads
6,300
highest priority
Est. Revenue
$663K
at 25% close rate
Est. ROI
$654K
net of program cost
Estimates based on avg job values and historical Lead Boost conversion data. Actual results vary.
What's Sitting In Your
Aged Lead Database?
Book a demo and we'll scope a pilot on a slice of your dormant data — scored, re-engaged, and returned as exclusive opt-in leads — so you can see the output before you commit.